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Mailchimp Love: Extending Basic Website Reporting with Google Analytics

If you are wondering what your site visitors are doing on your Mailchimp website, perhaps it’s time to set up Google Analytics

Emanuel L. Lusca
4 min readMay 15, 2020

If you’ve been following along in my Mailchimp Love series you are probably discovering that Mailchimp is a very powerful tool that anyone can learn to use, but also learning that there are limitations to what’s possible. My goal is to set up a website using tools the average person (or Medium writer) has at their disposal, without spending any additional money. Or, to find a way to make the NoCode web development more accessible to everyday people with everyday budgets. The internet, after all, belongs to everyone, not just those with big wallets.

At this point, I’ve set up a very basic website that I can use to promote my brand and sell my products. I already have users visiting my site, granted not very many, but enough to start wondering what those users are doing. What I’d like to do now is implement Google Analytics in order to better understand the behaviors of the people visiting my site.

If you are new to Google Analytics the setup process is simple. To start, you need a Gmail account. If you don’t have one, go to Google.com and create one. Once you have…

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Emanuel L. Lusca
Emanuel L. Lusca

Written by Emanuel L. Lusca

digital.Survivalist ❤️ write. 🇹🇩 minimalist. philosophy. life. born in the 80s. surviving the digital world through ✌️🤟🏽

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